Original illustration for Noah Clothing x DSM exclusive in honor of lunar new year. Accompanied by pamplet regarding ongoing war conflicts and their resultant casualities.
Original illustration used in promo material, video, and on merchandise for participants.
“On Saturday, January 5th, 2019, NOAH held its first Cannonball Run, a 4.5 mile, guerrilla foot race through New York City.
35 participants of varying ages and backgrounds braved the wind and rain to assemble in front of the American Museum of Natural History for the 9 AM start time. Their entry fee was a donation of warm clothing to The Bowery Mission.
The finish line was NOAH's flagship store at 195 Mulberry Street in Soho. The route each runner chose to get there was up to them--the only rule was that it had to be entirely on foot. The first place finisher came blazing through NOAH's doors shortly after our team made it back to the shop in our van. He was followed less than a minute later by second place.
The rest of the pack filtered in over the next hour, and were met with high fives and cheers from their fellow Cannonballers, and the friends and family who came out to show their support.
Coffee and donuts were served, and trophies were awarded. After receiving his trophy, our 1st place runner spoke about the charity he raced for: The Neighborhood Charter School of Harlem, to which NOAH made a $1,000 donation on his behalf. All participants were given official race-day t-shirts.
Please see the below link for more information on the Neighborhood Charter School of Harlem, and if you missed the Cannonball sign-up this time around, fear not: We'll be at it again soon!
"Opened in August 2012 in Harlem, NCS provides a rich, challenging K-8 program that cultivates the intellectual, social and emotional development of each child. We are proud of our fully inclusive program for high-functioning children with autism spectrum disorders which serves approximately 15% of our student body."
Learn more at https://ncschools.org/our-schools/ncs-harlem/”
Click here to read the Noah blog post
Designed originally as the hangtag for NOAH’s FW17 Puffer Jacket, the ‘No Feathers!’ Goose illustration and font has been used for in-store informational cards, instagram promotion, and hang tags for new Noah Cashball products.
The water resistant sheep illustration was originally made for the interior patch of the FW17 Ski Suit pictured at left. The illustration was also used on a coaches jacket the same season, and as content for promotion on social media. In-detail shot of the patch pictured below.
“Mankind has a long history of referencing the strength and beauty of the animals it admires. This is particularly true here in the US, where animals are used as team symbols in little leagues, high schools, colleges and professional sports organizations… (read more)”